55 Degrees

www.fiftyfivedegrees.com

55° Degrees is a Wine Storage service in Napa Valley, California. They provide wine procurement, storage, and transfer services for collectors, investors, enophiles, enthusiasts, and restaurateurs all over the world.

Subscribed users have online access to their wine collections through a user-friendly inventory management tool. We redesigned and rebuilt the marketing site and re-architected and brought online a subscription contracting and management process that was previously offline.

I created an online brand persona, revamped the company logo, provided UX and design for the marketing site and subscription process, as well as mapping and creating much of the marketing content on the marketing website. I also provided updated styles for use in the inventory management tool and worked with the development team to streamline it’s navigation structure and add recurring billing for subscription integration.